Forty years ago, Sha and Shahar Sehati sat down at the jeweler's bench in Ventura. For four decades, we've had the privilege of being part of our community's most meaningful celebrations, from engagements and weddings to anniversaries, birthdays and family milestones.

Now it's our turn to celebrate, and we want you to be part of it. Kick off the holiday season with an afternoon of luxury, sparkle, incredible savings and festive fun at our 40th Anniversary Celebration.

Join the Celebration

We're opening our Ventura showroom for a special holiday shopping celebration filled with beautiful jewelry, designer handbags, delicious food, drinks, music and exciting giveaways. Bring your friends and family, enjoy the festive atmosphere, and find the perfect gifts for everyone on your list (including yourself!) during some of our biggest savings of the year.

Live on the day

Nutcracker Performances

Two short performances by Ventura County Ballet dancers during the afternoon.

40th Anniversary Sale

Up to 30% Off

Some of our biggest savings of the year, with layaway available for your holiday gifts.

All afternoon

Food, Drinks & Music

Delicious food, refreshing drinks, music and exciting giveaways and complimentary gifts.

Plus: try on stunning fine jewelry, watches and designer handbags, and enjoy a wonderful afternoon with friends and family.

A Holiday Tradition: The Nutcracker

As a proud sponsor of Ventura County Ballet, we're bringing a touch of Nutcracker magic to our anniversary celebration. Ventura County Ballet presents its 28th annual production of The Nutcracker at the Oxnard Performing Arts Center on Saturday, December 5 and Sunday, December 6.

Read about our Nutcracker celebration → · Nutcracker tickets →

Exclusive 40th Anniversary Savings

Our thank-you to the Ventura families who have trusted us with their proposals, heirlooms and milestones. Whether you're searching for a meaningful gift, planning a holiday surprise or simply treating yourself, save across our showroom:

Four Decades, One Family

In 1986, Sha and Shahar Sehati began their journey on the bench at Joseph Fine Jewelers, their brother Joseph's store and one of Ventura's earliest. Third-generation jewelers, they started as diamond setters, learning every detail of the craft by hand.

Swipe or scroll for more photos →

In June 2010, Shahar and Sha founded their own business, Jewelry Couture, today a 15,000-square-foot showroom at 390 S Mills Rd where three master jewelers design, set and polish every piece under one roof. Forty years on, the heart of their craft is the same: personal, honest and built on trust.

Our Story at a Glance

• 1986 · At the Bench: Sha and Shahar begin as diamond setters at Joseph Fine Jewelers.
• 2010 · Jewelry Couture: Shahar and Sha open their own business, Jewelry Couture, in June 2010.
• Today · Under One Roof: a 15,000 sq ft showroom with three master jewelers on site.
• 2026 · 40 Years: celebrating four decades with our Anniversary Sale and celebration event.

What Hasn't Changed in 40 Years

Trends come and go. The way we take care of you doesn't.

• Custom engagement rings & design: see your piece in 3D CAD before it's made, or reimagine an inherited diamond. Start a custom design →
• Jewelry repair, never shipped out: three on-site master jewelers handle resizing, stone setting, prong re-tipping, chain repair and much more, right here in Ventura. Get a repair quote →
• Appraisals by GIA-trained experts: insurance-ready documentation for engagement rings, heirlooms, estate pieces and watches. Book an appraisal →
• Watch service: Swiss, vintage and everyday watches, from batteries to complete overhauls.
• Custom engraving: names, dates, initials and fingerprints on wedding bands, pendants and watches.
• We buy gold: same-day offers on gold, silver, platinum, diamonds and luxury watches, with a free, no-obligation evaluation. Learn more →

Thank You, Ventura

To every couple who said "yes" with a ring from our showroom, every family who trusted us with a grandmother's diamond, and every neighbor who stopped in just to say hello: thank you. The last 40 years were built by you, and we can't wait to celebrate the next chapter together. Come celebrate the season, make beautiful memories, and toast to 40 sparkling years with us on November 7.

"Nobody says 'I do' like we do."
The Sehati Family

Select merchandise and exclusions may apply. Offers are subject to availability and cannot be combined with other promotions. See store for details.