Some of the most-loved pieces in our showroom don't come from a famous design house in New York or Paris. They're made a few steps from the sales floor, by the jewelers who will also size, clean and care for them for years to come. That's DecoAge, the exclusive in-house fine jewelry brand of Jewelry Couture in Ventura, CA.
What Is DecoAge?
For more than 20 years, DecoAge has been Jewelry Couture's signature line of fine jewelry: engagement rings, wedding bands, earrings, necklaces, bracelets and statement rings, designed and handcrafted in-house. Each piece is made with high-quality materials, including natural diamonds, lab-grown diamonds, sapphires, emeralds, rubies and other precious gemstones, set in 14K and 18K gold.
Because DecoAge is made here, you won't find these designs at other stores, and our jewelers release new pieces regularly. Every visit to the showroom brings something new to discover.

Made by Hand, Right Here in Ventura
DecoAge is crafted by our team of master jewelers, with decades of combined experience at the bench. They design, set and finish each piece on site, and you're welcome to stop in, see them at work and ask questions. It's a level of transparency few jewelry brands can offer: you can meet the people who make your jewelry.
Shop DecoAge Favorites
Toi et Moi Lab Diamond Studs
Diamond Snake Studs
Lab-Grown Radiant Engagement Ring
Bezel Tennis Bracelet
Hammered Men's Band
Green Tourmaline Ring
Browse by category: engagement rings · women's bands · men's bands · earrings · rings · necklaces · bracelets
Natural and Lab-Grown Diamonds
DecoAge is designed around your choice of diamond. Many pieces feature natural diamonds, while others showcase lab-grown diamonds, which offer the same brilliance at a more accessible price. Not sure which is right for you? Read our guide to lab-grown vs. natural diamonds, then let us show you both side by side.
Custom Jewelry, Designed With You
Can't find exactly what you're picturing? DecoAge can make it. Sit down face to face with one of our designers, bring a sketch, a Pinterest board or a family heirloom, and we'll bring it to life:
- Consultation. Share your idea, budget and timeline with our team.
- Choose your stones and metal. Pick from natural or lab-grown diamonds and one of the largest gemstone selections in Ventura County.
- Design. We refine the design with you, including CAD renderings, before anything is made.
- Handcrafted in-house. Our jewelers craft and finish your piece right here in Ventura.
Repairs, Resizing and Lifetime Care
The same jewelers who make DecoAge also care for it, and for any piece you own. Our in-house services include ring resizing, soldering, prong re-tipping, stone replacement, cleaning, watch repair and professional appraisals. Learn more about our jewelry repair services and appraisals.
Visit Our Ventura Showroom or Shop Nationwide

See DecoAge in person at Jewelry Couture, 390 S Mills Rd, Ventura, CA 93003, open daily from 11am to 6pm, or call (805) 650-0005. Not in Ventura? Shop DecoAge online with fast, secure, insured shipping across the USA. Every piece is inspected by our team before it ships.
DecoAge FAQ
Where can I buy DecoAge jewelry?
DecoAge is Jewelry Couture's exclusive in-house brand, available in our Ventura, CA showroom and online at jewelrycouture.com.
Is DecoAge jewelry made in-house?
Yes. DecoAge is designed and handcrafted by our team of master jewelers in our Ventura showroom.
Does DecoAge use natural or lab-grown diamonds?
Both. DecoAge offers pieces with natural diamonds and pieces with lab-grown diamonds, along with precious gemstones such as sapphires, emeralds and rubies.
Can DecoAge make a custom piece for me?
Yes. Our designers and jewelers create custom engagement rings, wedding bands and fine jewelry, and can redesign heirloom pieces. Timing depends on the design; ask our team for an estimate.
Nobody says "I do" like we do.
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